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Sarasota Wine Co. Opens Its Doors: A New Destination for Rare Wine in Sarasota

Gina Lyons

Fine Wines, Exclusive Tastings, and Personalized Service at the New Boutique Wine Shop

Sarasota, FL — November 2024


Sarasota Wine Co., the area's newest fine wine destination, is set to open its doors on Friday, November 22nd, 2024, at 64 South Palm Avenue, Sarasota, FL. With a unique approach to wine retail, the boutique shop promises to become the go-to place for wine enthusiasts—from everyday bottles to the rare and collectible. 


Owned by Gina and Richard Lyons, Sarasota Wine Co. brings a fresh, international perspective to the local wine scene. The Lyons are well-known in Sarasota’s fine wine community, also owning A Vine Affair, a champagne and fine wine events company. Their extensive wine experience, including Gina's WSET Level 3 certification, her expertise as a certified caviar sommelier, and her international relationships with wine producers, will set Sarasota Wine Co. apart as a destination like no other. 


“We’re incredibly excited to bring a new approach to wine in Sarasota,” said Gina Lyons. “Our goal is to curate a wine experience that appeals to both the casual wine lover and the most discerning collectors. We’re not just offering a selection of wines; we’re creating an atmosphere where every visit feels personal and welcoming.” 


Sarasota Wine Co. will feature a carefully curated selection of wines from around the globe, including both recognizable names and rare, boutique producers not found elsewhere in the area. With their international wine expertise, the couple is committed to offering a wine-shopping experience that is both approachable and refined. 


Alongside a broad selection of wines, Sarasota Wine Co. will offer regular tastings, wine events, and masterclasses. Gina will leverage her expertise to host intimate tastings, wine-pairing dinners, and special events that highlight new trends in the world of wine and exclusive wines from sought-after regions such as Champagne, Bordeaux, and Burgundy. 

The boutique will also offer personalized services to cater to the needs of its discerning clientele. Whether it’s sourcing a rare bottle, providing free local delivery, offering weekly condo drop-offs, or curating cellars, Sarasota Wine Co. strives to be your wine concierge. Gina and Richard’s commitment to customer service and their international perspective ensures a level of expertise and attention to detail that is unmatched. 


“We are thrilled to be a part of the Downtown Sarasota Community,” said Richard Lyons, former international professional racing driver. “This has been a dream of my wife’s and I am excited to support her in this new venture.” 


Sarasota Wine Co. opens on November 22, 2024, and invites the community to experience the passion and expertise that Gina and Richard bring to their new venture. The boutique’s opening will include wine tastings, holiday gifting, and an opportunity to meet the owners and learn more about their vision for the shop.


For more information, visit http://www.sarasotawineco.com or follow @Sarasota_Wine_Co on social media. 


About Sarasota Wine Co.


Sarasota Wine Co. is a boutique wine shop located in the heart of Sarasota, FL. With a curated selection of wines from around the world, Sarasota Wine Co. offers fine wines, rare finds, and personalized wine concierge services. The shop is owned by Gina and Richard Lyons, the founders of A Vine Affair, a champagne and fine wine events company. With a focus on world-class wines, exceptional customer service, and a welcoming atmosphere, Sarasota Wine Co. aims to be Sarasota's premier wine destination. 


For media inquiries, please contact:

Gina Lyons 

Owner, Sarasota Wine Co. 

Phone: (941) 340-8994 


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